J.Crew's fabulous creative director Jenna Lyons is facing internal calls to cut back on her own self-promotion after the brand suffered a massive slowdown in its women's business.
Sources tell Page Six that — after a dismal earnings report that saw the company go from a net income of $35.4 million to a reported loss of $607.8 million in just a year — style icon Lyons is being ordered by her bosses to focus more on the business and less on her own brand.
One source told us, "J.Crew CEO Mickey Drexler is tired of Jenna Lyons being out on the circuit and not paying attention to business."
While J.Crew's sales slumped, company president and executive creative director Lyons had a guest role on "Girls" as Lena Dunham's boss, graced a White House fashion summit, hired a 4-year-old blogger who appeared with Lyons in publicity stills, attended Solange Knowles' wedding in a runway-ready outfit, and appeared in spreads for Harper's Bazaar, O Magazine, the New York Times, Vogue and Yahoo. On top of that, she most recently schmoozed with the Duchess of Cambridge during the British royal's visit to New York.
Catherine, Duchess of Cambridge, meeting with Lyons.Photo: AP
And we also noticed that all the models at J.Crew's recent fashion week presentations seemed to bear an uncanny resemblance to the much-admired, bespectacled Lyons.
The more low-key Drexler, who did not comment for this story, recently admitted to WWD that women's apparel and accessory sales have been hit hard. On Dec. 5, Moody's downgraded J.Crew for its the weak sales figures.
"We've had a very tough year and I, along with the team, own this," Drexler told WWD. "We saw a significant slowdown in our women's business. We own that even more. In that regard, we need to improve."
He added that — even though we can't imagine Lyons in jogging bottoms — that the company would branch into leisure and athletic wear.
While other J.Crew insiders denied Lyons had been ordered to cut back on her public appearances,. a rep repeatedly declined to comment.
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