Media Industry Newsletter, which has been chronicling the ad page performance of the magazine industry for 67 years through its boxscores said that last Monday's edition was the final version.
MIN Editor-in-chief Steve Cohn said publishers were being discouraged from turning over their numbers as the Magazine Publishers of America gets ready to unveil a new way of calibrating the industry's performance.
Mary Berner, the head of MPA, the Association of Magazine Media, has been making the rounds to publishers in recent weeks to hype a new way of capturing the many platforms where magazines are selling.
Although most magazine media still count on their print editions for the bulk of revenue, the print side has been in steady decline. The much smaller digital side has been growing double digits.
In the farewell note, MIN editors wrote, "The September 29 MIN will debut a new box score ….
"To borrow the famous line from Desi Arnaz in 'I Love Lucy,' there will be plenty of 'splainin' to do, but we are confident that the new data will be a valued reference."
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