Most New Yorkers have strong feelings about falafel — and the city has a never-ending supply of pita places to prove it.
Hummus & Pita Co. will open its third location in Union Square next month with plans to lease more locations in Midtown.
The concept was created by Janice Axelrod and features her family recipes as well as traditional Middle Eastern/Mediterranean favorites like falafel and chicken shawarma.
Her sons, David and Steve Pesso, along with investment firm Hexagon Hospitality, are also looking to expand to South Florida and Boston.
The 2,500-square-foot space in Union Square will have 72 seats inside and 12 outside. The restaurant, at 815 Broadway, takes over the former home of the David Z shoe store.
The interior will feature an open kitchen, where customers can see chefs roasting chickens and steaks over large taboons and taftoons — custom clay tandoor ovens crafted by Ron Levy.
The eco-friendly design is by Daniel O'Connor Architects, known for creating original spaces at Cafeteria, Zengo and Hotel Griffou.
This juice joint will venture beyond produce.
The Juice Shop is opening its first location in 400 square feet at 688 Sixth Avenue, between 22nd and 21st streets, at the end of the month.
Contrary to its name, the 12-seat shop will also serve food. Dishes from raw food chef Doris Choi will also include whole grains, raw vegetables and proteins.
The shop also plans to offer several cleansing program options with delivery.
Founder Brian Schoenberger was a former managing partner of Liquiteria, which opened in the East Village in 1996 and claims to be the first to introduce cold-pressed juice to the city.
The Juice Shop will offer 50 different cold-pressed juices, infused waters and nut milks, with some of the options sold in other retail outlets across the city.
The food includes an oatmeal bar, quinoa and kale-based lunch bowls and in-house-made snacks and desserts made from organic, local ingredients.
Hexagon Hospitality is also an investor in the The Juice Shop.
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