Going for two!
Sports branding upstart Fantex Inc. has struck a second deal to sell shares in the financial future of an NFL star.
Fantex, which last month said it would sell shares of Arian Foster, on Thursday said it would do the same with San Francisco 49ers tight end Vernon Davis.
Under the Fantex deal, Davis, 29, would relinquish 10 percent of his future brand income for life.
Fantex put the value at $4 million.
CEO and founder Buck French bills Fantex as a company offering average folks an opportunity to own a piece of a star athlete.
Details of the Foster deal will be released on Monday, the company said. Shares will be sold later in November.
The shares in Foster, Davis and future clients wouldn't be listed on any public exchange but would, instead, be available only through Fantex's broker-dealer, Fantex Brokerage Securities.
For the athletes, the allure of an IPO is that they get to pocket much of the investment cash up front.
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