Clad in an animal-print fur coat and clutching a Céline bag, Gabby Fraenkel has a sleek attitude to match her silky new 'do. She gives herself a once-over in the mirror — and heads confidently toward the register.
"I've been getting three to four blowouts a week for as long as I can remember," says the perfectly coiffed recent college grad from Gramercy Park, sitting in Drybar salon last Monday morning.
"[It's] something I do for 'me' to feel good inside and out," says Fraenkel, a 23-year-old strategist for an aviation company.
Her addiction doesn't come cheap: Fraenkel spends more than 15 percent of her $50,000 salary on biweekly $40-per-visit appointments plus house calls from a hairstylist who charges $65 to cure New York women's "frizz emergencies."
Astrid Stawiarz
Gabby Fraenkel plays it straight with stylist Adam Bailey at Drybar salon. She spends about $8,000 a year on the curl-killing regimen.
She's not alone. Though exclusive stylist Oscar Blandi was straightening the hair of his wealthy, high-flying clients 20 years ago, an explosion of New York "blowout bars," which exclusively wash and blow-dry hair, has led to a current surge in women on ordinary salaries getting hooked on the habit.
The chic Drybar debuted in September 2011 in the Flatiron District and has seen a 28.5 percent boost in blowouts over the past year. Another outpost at Le Parker Meridien opened this year: The two NYC locations, along with 14 others nationwide, provide more than 40,000 blowouts a month.
And next month, celebrity stylist Rachel Zoe will debut the new DreamDry in the Flatiron District, while three more Drybar locations will open in Manhattan by year's end.
When blowouts were first popularized in the '90s, the aesthetic was stick straight, with no tolerance for flyaways, in the style of Anna Wintour's unforgiving bob. This A-list look dominated for nearly a decade with stars like Gwyneth Paltrow and Jennifer Aniston becoming archetypes of the 'do. Fashion lightened up on harsh hair in the early aughts when waves and curls returned to the spotlight.
Today's blowout is more natural and relaxed with body and even (whisper it) a few curls, á la Kate Middleton, whose silky strands are rumored to be blown out three times a week at London's Richard Ward Salon. Today even women who don't wear crowns on their heads say it's a necessary luxury.
"I feel powerful and beautiful when I leave here," says the Chelsea-based blow-dry addict Kate Herman, 29, who works in advertising.
Up to twice a week for the past decade, she visits Arsen Gurgov, star stylist at the Louis Licari Salon who charges $85 a pop (tip not included) — amounting to tens of thousands of dollars over the years.
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