Google's smut crackdown didn't last long.
After warning earlier this week that its blogging network would ban "sexually explicit" and "graphic nude" images, Google backtracked on its new porn policy Friday.
The search giant admitted it had received "a ton of feedback" from disgruntled users of its "Blogger" site after announcing a ban that was to take effect March 23.
In addition to changing the rules for accounts that have existed "10+ years," bloggers had complained about "the negative impact on individuals who post sexually explicit content to express their identities," an employee said on a support forum.
When it announced the ban on Monday, Google told select bloggers that it would still allow nudity "presented in artistic, educational, documentary or scientific contexts, or where there is substantial benefit to the public."
That, in turn, provoked some critics to ask how Google planned to judge what was beneficial to the public and what wasn't.
In its quick about-face, Google said it will instead "step up enforcement around our existing policy prohibiting commercial porn."
Google, led by Chief Executive Larry Page, added that blog owners should continue to mark explicit content as "adult."
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