‘The Voice,’ ‘Key and Peele’ sit atop social media ratings

There's more than one way to gauge the popularity of a TV show these days as evidenced by the Digital Audience Ratings ("DAR-TV") — which measure what shows are garnering the most engagement across social media sites Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia.

(It uses each platform's unique measurement standards i.e. hashtags, page views, etc.)

The data — provided by ListenFirst Media and reported by Variety — shows that promos and behind-the-scenes content can resonate long after a program is off the air, as seen by those topping the leader board for the week of Dec. 22.

Broadcast

1. The Voice

2. America's Got Talent

3. America's Funniest Home Videos

Cable

1. Key and Peele

2. Top Gear

3. Pretty Little Liars

Source: DAR-TV

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