Walmart is looking to knock Jeff Bezos down a peg.
The discounter is weighing a plan to match the prices at big online competitors, including Bezos' Amazon.
Walmart has long had a policy of letting store managers match prices of local brick-and-mortar competitors, company spokesman John Forrest Ales noted.
This summer, Walmart rolled out its "Savings Catcher" app, which automates the process for shoppers, allowing them to scan their receipts to find lower advertised prices nearby.
This holiday season, those programs may begin taking prices at online retailers into account as well, according to people close to the situation.
"We're listening to our customers, and they can count on us to remain the everyday low price leader," Ales told The Post.
Such a move would follow similar strategies already in place at Target and Best Buy, which have looked to block the practice of "showrooming," in which shoppers inspect merchandise at stores, only to head online to buy it at a lower price.
Indeed, some reports raised worries that matching Amazon's prices could cut into margins this holiday season, which analysts expect will be brutally competitive.
Nevertheless, that worry may be overblown, according to Kantar Retail.
An August survey by the research firm found that Amazon's prices were 12 percent higher than those at a Walmart Supercenter, and 17 percent higher than Walmart.com.
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