Programmers battling Comcast's mega-merger with Time Warner Cable are voicing concern over what company owns viewership data collected by the cable giant's set-top-boxes.
The media companies are asking the Federal Communications Commission to decide the data issue along with the larger proposed merger.
Comcast also collects information from broadband households that it could use to improve its ad- targeting.
A combined Comcast/Time Warner Cable would control roughly 40 percent of all US broadband homes, giving it a significant leg-up in the realm of ad targeting.
It's common practice for ad companies to track what customers are looking at online, but knowing whether a particular TV commercial sent a customer to Amazon.com in search of that product is advertising's holy grail.
"There's a battle over data — it's our data," one programming source told The Post. "[Comcast] knows when you fast forward, what channels you move to and what your location is."
Programmers argue viewership information belongs to them.
The FCC is also examining how and when Comcast authenticates programers on its Xfinity app, a service that gives viewers access to TV programming online.
"They can be a big gate-keeper," one programming source said. For instance, Comcast set-top boxes might carry the entire bundle of channels from a company, but be more selective about the choice on Xfinity.
Programmers don't want their channels blocked from Comcast's app, especially if viewership shifts rapidly to online, said a source.
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