Actress Jessica Alba started her nontoxic-focused e-commerce venture, Honest Company, after her mother recommended a baby clothes detergent that made her child break out in welts.
The experience led her to chase down company co-founder Christopher Gavigan, an expert in children's health who said she couldn't "shop around the problem."
The two spoke at Advertising Week in New York and slammed the US government for its lack of regulations on chemical ingredients in health and wellness products.
The Honest Company, which is distributed by Target, Costco and Whole Foods, among others, keeps prices low for steady customers by direct shipping, Alba and Gavigan said.
The company has its name on 90 different products and is set to add a slew more while shipping its brand around the world.
It recently raised $70 million, giving it a value of nearly $1 billion, and is prepping for an initial public offering.
"We do nutritional vitamins to toothpaste and mouthwash. We're working on deodorants and feminine care and expanding internationally," said Alba.
The actress said raising funds at the beginning was tough because, "A lot of people you're raising money from are not your target demographic; it was for Millennials. Nothing against you bankers or ad agencies."
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