Lloyd Blankfein has a message for Mike Bloomberg: We're coming for you.
The CEO's bank, Goldman Sachs, is leading a about a half-dozen other Wall Street firms in investing in the free messaging app Perzo as a direct challenge to Bloomberg's $24,000-a-year terminal.
The Bloomberg terminal is ubiquitous on Wall Street, used by traders and researchers to do everything from find the price of a Treasury bond to structure the most complex derivatives.
It also has a chat feature that's been used by prosecutors to show how traders rigged markets.
Wall Street firms have found that users who don't usually use Bloomberg's chat feature are more likely to give up their terminal for cheaper alternatives, two people aware of plans for a bank-led chat service said.
That's given banks like Goldman an opening in prying its employees away from the expensive machines.
The banks have reportedly received term sheets and signed non-disclosure agreements for the investment.
Reuters first reported details of the potential investment. Michael DuVally, a Goldman spokesman, and Mark Murphy of Bloomberg declined to comment. David Gurle, founder and CEO of Perzo, didn't respond to questions about the offer.
In June, Blankfein discussed how Goldman has focused more on technology during an interview on Bloomberg TV with the former mayor.
"We're a technology firm and it doesn't stay still," Blankfein said.
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