Yahoo!'s Marissa Mayer on Monday unveiled ambitious plans for the struggling Web portal to compete with video bigwig Reed Hastings and his mighty Netflix.
At a packed event in Lincoln Center, Mayer and an ensemble of Yahoo! executives announced the tech company, better known for search, e-mail and news pages, would bankroll two new original comedies produced by well-known television and movie producers.
One, called "Other Space," about another universe, is from Paul Feig, known for the series "Freak and Geeks."
The second will be called "Sin City Saints," from executive producer Michael Tollin of "One Tree Hill."
At the event, Mayer said Yahoo! "has always produced original content," a pushback against reports that she and the Sunnyvale, Calif., company are only now getting in the game.
To be sure, Yahoo! did bankroll a 2012 Tom Hanks production, "Electric City," an animated comedy, among a few others, but those have ended production —not worthy of serving as a dedicated effort to original streaming content.
Since "Electric City," the streaming-content world has gotten a jolt from the February 2013 debut of the award-winning "House of Cards" on Netflix.
Audiences have followed and it is into that faster-flowing stream that Mayer is jumping.
Mayer also announced a partnership with concert producer Live Nation to live stream one new concert a day for an entire year.
What remains to be seen is if Mayer can convince potential viewers that Yahoo! is more than just a place to get e-mail or a stock quote.
Yahoo! shares, which fell 1.4 percent on Monday, rose slightly in after hours trading following the evening announcement of the new streaming shows — the first of which is expected next year.
The eight half-hour shows will be released all at the same time to allow binge viewing.
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