Slate, the digital magazine which is believed to have eked out a mid-six-figure profit last year for Graham Holdings, is asking readers to send it contributions in exchange for access to a variety of events.
The new service, called Slate+, announced by Slate Chairman Jacob Weisberg, is the latest indication of the difficulties facing digital-only outlets seeking to turn a profit.
Weisberg said he's not putting up a paywall nor does he see soliciting donations as a desperate move for the 17-year-old site started by Microsoft during the first Internet boom and sold to the Washington Post Co. in 2005.
"We face one major impediment to future success; we're too dependent on advertising," he wrote in an e-mail to readers. "Don't get me wrong — we love our sponsors. But we've long recognized that we'd be healthier and more secure if — like many of our favorite ancestors in the print world — we got a meaningful share of our revenue from readers as well as advertisers."
He's asking readers for $5 a month or $50 a year.
Weisberg told Media Ink he is not setting a goal on how many readers he hopes to attract and admits there is still some internal debate on what the numbers will be.
"We certainly don't expect a million [paying readers] but we hope to get thousands," he said.
Slate's revenue last year was believed to be in the range of $20 million. Its financials are not broken out by Graham Holdings, which is the name of the successor company after Donald Graham sold the flagship Washington Post to Amazon boss Jeff Bezos.
Anda sedang membaca artikel tentang
Slate seeking a few paying customers
Dengan url
http://bahayaprostat.blogspot.com/2014/04/slate-seeking-few-paying-customers.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Slate seeking a few paying customers
namun jangan lupa untuk meletakkan link
Slate seeking a few paying customers
sebagai sumbernya
0 komentar:
Posting Komentar