Help, I've fallen, and this damn thing doesn't work!
The medical alert technology made famous by the cheesy infomercials of the 1990s completely failed a Brooklyn woman in her hour of need and left her trapped on her floor for three days, she charges in a lawsuit.
Gail Atwood, 52, fell down inside her Brownsville apartment on July 26 at about 9:30 p.m. and tried to use her push-button necklace to summon help – but it malfunctioned and nobody showed up, she claims in her Brooklyn Supreme Court lawsuit.
Gail Atwood claims her medical alert technology failed after she fell in her Brooklyn home.Paul Martinka
"I was screaming. I was trying to slide through the house," said the diabetic Atwood, whose body is partially paralyzed from a stroke.
"The medical alert failed me and I could have died in the apartment."
The company that made Life Alert was made infamous in the 1990s for a series of ads where an elderly woman lying on the floor would call for help using the necklace.
The product was so well-known it has been used as a punchline on 30 Rock, The Tonight Show with Jay Leno, and Family Matters.
But in an embarrassing twist, Atwood's lawyer accidentally sued the higher-profile Life Alert instead of the company that actually provided Atwood's pendant.
"I made a mistake. I sued the wrong company. I feel like an idiot," said Atwood lawyer Michael Collesano.
Atwood said the company that made and services her pendant is actually named Medical Alert.
The mistake was not discovered until Life Alert saw the photo of Atwood's pendant on the New York Post website and had their lawyer call a reporter to correct Collesano's mistake.
"Life Alert has no records of a subscriber Gail Atwood. That's not Life Alert's pendant," said Life Alert lawyer Ralph Loeb.
Atwood lay on her floor for three days before a neighbor knocked on her door while walking his dogs.
"I didn't hear anything at first. But I keep knocking and then I heard a little voice say, 'Help, call the police,'" said neighbor Errol Minott, 50.
"When I found out it was three days I was amazed she lived that long."
Atwood said she spent five days recovering at Brookdale Hospital.
A week before she fell, a Cablevision rep visited her home to "provide maintenance" to the phone lines that carry the signal.
Cablevision is also named in the suit.
Atwood said she knows other neighbors heard her but never came to her aid.
"I know people heard me screaming for help, but nobody would come help. I was angry," she said, adding that she has used the necklace in the past when she needed help.
Cablevision declined to comment as they had not yet seen the complaint.
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