In her Bleecker Street apartment, Danielle Bernstein is putting on her signature denim overalls and curling up on a couch. With her tall, thin frame and minimal makeup, she's clearly a cool girl with style — maybe even the coolest girl on the block. But to nearly half a million people, she is a star.
At the Lollapalooza music festival last month, she says, she was mobbed by people every 100 yards or so, asking if they could take her photo.
At one point, she says, a group of wide-eyed young girls began gasping and pointing when she walked by. "It's Danielle!" they squealed.
Getty Images
Left to right
Leandra Medine, @manrepeller, manrepeller.com; followers — Twitter: 156,250, Instagram: 383,000
Bryan Grey Yambao, @bryanboy, bryanboy.com; followers — Twitter: 423,253, Instagram: 130,111
Rumi Neely, fashiontoast.com; followers — Twitter: 102,232, Instagram: 327,065
Photos: PHOTOS: The rise of the power bloggerBernstein isn't a rock singer, an actress or even a reality TV personality. She's a 21-year-old FIT student and a blogger.
But with 227,000 Instagram followers and nearly 30,000 Twitter followers watching her every move on wewore-what.com, she is one of the elite fashion bloggers in the US right now — with a fabulous lifestyle to match. "It seems that she's really true to herself and she's not just delivering an idea about what the public wants, and that's what I like about her," Jenné Lombardo, founder and partner of MADE Fashion Week, tells The Post about working with Bernstein for this New York Fashion Week.
Fashion bloggers, once seen as second-class citizens of the style world, are finally taking their place in the front row. They're sitting opposite Vogue editor Anna Wintour at shows, receiving free clothes by the truckful and scoring six-figure brand partnerships with major fashion labels.
The most successful breed operates as part-editor, covering the best clothes from each season; part-model, donning the looks in professional photos; and part-reality star, offering followers a glimpse into their glamorous lives.
"Are bloggers important? Yeah they f - - king are. They're super important," Kelly Cutrone, a judge on "America's Next Top Model" and owner of fashion p.r. firm People's Revolution, tells The Post. "Bloggers are being paid to sit in the front row, and editors aren't. They're talent along with reality-TV people and actors."
At New York Fashion Week last season, Bernstein was sponsored to cover all the shows from the front row for the model agency IMG. Suddenly, the fashion student from Great Neck, NY, found herself among the likes of Bono and Japanese Vogue editor Anna Dello Russo, tweeting and snapping runway looks. This season, she's been handed a free Lexus to drive around New York City, before jetting off to London's fashion week on an all-expenses-paid trip courtesy of Topshop.
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