Royal baby fever

Written By Unknown on Selasa, 23 Juli 2013 | 10.46

Hovering over monarchy merchandise at British cafe Tea & Sympathy in the West Village yesterday, Wendy Kohlenberg was in the mood to celebrate.

"I'm just excited because Kate Middleton is a breath of fresh air," says Kohlenberg, 52, a tourist from Michigan. "I think her and William have a true love as opposed to Princess Diana, who I still feel sad about. The royals love dogs, and I'm a new dog owner, too, so I bought a china cup and saucer."

Welcome to royal baby madness. While Brits celebrated the birth of a baby prince into the wee hours last night, New York City — which you might presume is too cool for such Anglo trivia — is experiencing its own jolt of excitement.

Brian Zak

At West Village British grocery Myers of Keswick, owner Jennifer Myers-Pulidore, with her own baby, Olivia, is selling British baby onesies for $14.

Photos: PHOTOS: NYC gets royal baby fever

In New York, expats and Americans alike are doing their part to welcome the future king. Cubicle drones have formed betting pools wagering on various details of the birth, while restaurants, bars and shops across town report a flurry of sales related to the new prince, who was born yesterday weighing a healthy 8 pounds, 6 ounces.

It's proof that heir hysteria is not confined to the United Kingdom, where baby-happy Brits are expected to spend $400 million on celebratory souvenirs, food and booze.

"I think people really need something that is fun, with all of the crazy news in the world," says Sharon Hershkowitz, owner of the Balloon Saloon in Tribeca. In the last week, Hershkowitz says she's sold about 40 elaborate, baby-themed arrangements — at about $100 a pop — to NYC-based offices looking to decorate their royal baby betting pools. "It's a funny phenomenon," she says.

At M&C Saatchi Public Relations in the Flatiron District, 15 employees bet $5 apiece on the baby's gender and birth time. Account exec Marissa Adamo guessed 4 p.m. because it was close to British teatime and took the pot. "Everyone was super-excited about it," says Sandra Carreon-John, a partner at the agency.

At Ideeli, an online fashion company with offices in Midtown, employees were in a royal frenzy yesterday morning. After the Duchess of Cambridge went into labor, one "royal obsessive" in the office organized a betting pool on what the baby would be named. By the time the birth had been announced, the pool stood at $240. (The winner might need to wait awhile to claim the prize, as the baby's name may not be announced for several days.)

Everyone "was very enthusiastic and it gave a nice Monday morning vibe in the office because the weather was dreary," says Amanda Glick, the head of p.r. and brand marketing at Ideeli.

New Yorkers not looking to gamble have found sweeter ways to get their royal fix. A week ago, Sprinkles Cupcakes in Midtown East started selling "gender reveal" cupcakes — some concealing a pink frosting center, others a blue one — to those anticipating the royal tot's arrival.


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